The article explores Singapore’s national push toward structured volunteerism as a strategic tool for social cohesion and long-term community building. It highlights the role of initiatives like Project V and the Singapore Volunteer Management Conference 2025 in encouraging sustained corporate and individual engagement through proper systems, training, and alignment with societal needs.
HCSA Community Services was featured for its leadership in fostering meaningful, long-term volunteer partnerships. Cheong Jun Jie, our Volunteer and Community Engagement Manager, shared how HCSA builds sustainable volunteer ecosystems through 3P (public, private, people) collaborations. A spotlight was placed on our impactful partnership with Cushman & Wakefield, facilitated via Project V. This collaboration exemplified how structured programmes help overcome participation barriers by integrating volunteerism into workplace culture.
Jun Jie emphasised that structured corporate volunteering brings both resources and expertise while helping meet real on-the-ground needs. The article also included a perspective from C&W, reflecting on how such partnerships evolve from obligation to genuine, voluntary engagement—reinforcing a culture of giving.